Speaking of “vintage varsity,” one of the early pioneers of the recent resurgence is Atlanta-based Carpé Clothiers, which recently unveiled its Spring 2010 collection to the trade.

Originally founded in 2002 as a denim line, James Costa, the last remaining original founder, is taking Carpé full-steam in the collegiate-with-a-twist direction.

The lines bears obvious comparison to Ralph Lauren’s Rugby. In fact, says Costa, “We have been doing Americana and Varsity-esque sportswear for longer than Rugby has been around. At trade shows we would have numerous designers coming around our booth looking at this direction, as it was like nothing else at the time.

“I know we are on their radar,” he continues, “as I have spoken to people from RL. Even Tommy Hilfiger came into the booth about three years ago, which was really quite something. I believe we are both emulating a period and genre in American history,” Costa added, “that is nostalgic and speaks to today’s man more then ever.”

Carpé is sold at places like Saks Fifth Avenue and Nordstrom, with items priced in the $80-$200 range. — CHRISTIAN CHENSVOLD